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Transparent Pricing
Pricing
Bidders never pay us a fee. Auctioneers pay a small percentage of what they sell, and nothing else.
For Bidders
Freeto register and bid
Keep a card on file. We charge it only when you win.
- Free to register and free to bid
- Keep a card on file; it is charged only when you win
- No monthly fee, no per-bid fee, no registration fee
What you pay when you win
- Hammer price
- Your winning bid.
- Buyer's premium
- Set and kept by the auctioneer, typically 10%. It is stated on every lot before you bid.
- Sales tax
- Where the auctioneer collects it.
- Shipping or local delivery
- Only if you choose it.
Founding Rate
For Auctioneers
1.2%of hammer
Founding rate, locked for life for accounts approved before the standard rate takes effect.
Standard rate: 2% of hammer.
- $0 monthly fee
- $0 listing fee
- $0 per-bid fee
- $0 per-auction fee
- $0 webcast fee
- You set and keep the buyer’s premium
How billing works
- Billed monthly
- Your platform fee is totaled on a monthly statement and charged to your card on file.
- Your own merchant account
- Winning bidders are charged through a merchant account in your name, set up with you when you join. Sales settle to your bank, not to ours, and the buyer's premium is yours.
- AI listing tools
- Billed per use, in dollars, on the same monthly statement. See current AI tool prices in your dashboard.
How we compare
The same month of selling here, on an auction platform, and on a live shopping app, fee by fee.
| Fee | Imagine This Auction | Online auction platforms | Live shopping apps |
|---|---|---|---|
| Platform commission | Included: 1.2% of hammer, founding rate locked for life | Charged: 2% to 5% of hammer | Charged: 8% of the sale price |
| Per-bid fee | Included: None | Charged: $0.25 per unique bid, capped at $150.00 per auction | None |
| Live video setup | Included: None | Charged: $75.00 per auction | None |
| Listing fee | Included: None | Charged: $195.00 per auction | None |
| Monthly software | Included: None | Charged: $95.00 to $295.00 per month | None |
| Who holds the money | Included: Settles straight to your own bank. We never hold your buyers’ money. | Charged: Varies. Some settle to you, some hold and pay out on a schedule. | Charged: The app holds the money and pays out on its own schedule |
The buyer's premium is set by each auctioneer and disclosed on every lot. Sales tax is collected by the auctioneer where required. Local delivery is an Imagine This Auction service priced per delivery at booking. Full terms are in our Terms of Service and Refund Policy.