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No monthly, listing, per-bid, or webcast fees. Founding auctioneers pay 1.2% of hammer, billed once a month, and keep the buyer's premium.
1.2%
Founding Rate
$0.00
Monthly Fee
$0.00
Per-Bid Fee
$0.00
Webcast Fee
Sell $50,000.00 a month and the platform fees run about $1,745.00 on an auction platform, or $4,000.00 in commission on a live shopping app. Here it is $600.00, and the money settles to your own bank. Assumptions are below.
| Fee | Imagine This Auction | Online auction platforms | Live shopping apps |
|---|---|---|---|
| Platform commission |

Timed online auctions, a catalog that drafts itself from photos, and card payments that settle on your own merchant account. We bill one statement a month and stay out of your way.
Set start and end times, opening bids, and reserves per lot
Winners are charged through your PaymentCloud account; you keep the premium
Apply, connect your merchant account, list, sell. No setup fees, no software to install.
Tell us about your business and your auctioneer license. We review every application before anyone lists.
$50,000.00 a month, run two ways: as timed and webcast auctions, and as live selling. Change the numbers to yours and both gaps move with them.
Apply as a Founding AuctioneerTimed and webcast auctions, platform fees only.
On an auction platform
Lots appear here the moment an auctioneer opens a sale.
Auctioneers, the first sale here can be yours.
Apply, connect your merchant account, and list your catalog.
Apply as an AuctioneerRegister with a card on file, bid on lots from licensed auctioneers, and pay only when you win: the hammer price plus the auctioneer's buyer's premium, shown on every lot before you bid.
Nothing is charged until you win
A late bid extends the close so everyone gets a fair shot
Every auctioneer is reviewed before they list
The standard platform fee is 2% of hammer. Founding auctioneers lock in 1.2% for life, no matter what new sign-ups pay later.
| Charged: 2% to 5% of hammer |
| Charged: 8% of the sale price |
| Per-bid fee | Included: None | Charged: $0.25 per unique bid, capped at $150.00 per auction | None |
|---|
| Live video setup | Included: None | Charged: $75.00 per auction | None |
|---|
| Listing fee | Included: None | Charged: $195.00 per auction | None |
|---|
| Monthly software | Included: None | Charged: $95.00 to $295.00 per month | None |
|---|
| Who holds the money | Included: Settles straight to your own bank. We never hold your buyers’ money. | Charged: Varies. Some settle to you, some hold and pay out on a schedule. | Charged: The app holds the money and pays out on its own schedule |
|---|
Ready to keep more of your hammer?
Switch to Imagine This AuctionPhotograph an item and the title and description draft themselves
Bidders join from any device, no app download
A late bid extends the close so the lot sells at its true price
Bring a whole catalog in from a spreadsheet
Link your own PaymentCloud merchant account. Winning bidders are charged through it, so the money is yours from the start.
Photograph items and let AI Quick List draft the catalog, or upload a CSV. Set opening bids, increments, and reserves.
Bids close, cards are charged, funds settle to your bank. We send one 1.2% statement at the end of the month.
On Imagine This Auction
You keep
$1,145.00/mo
$13,740.00 a year, under the assumptions below
Assumptions: $50,000.00 in hammer a month across 4 auctions. The auction platform at the cheapest published commission in the category, 2% (the range runs to 5%), a middle software tier at $145.00 a month, $75.00 of webcast setup per auction, and the $0.25 per unique bid fee reaching its $150.00 cap in 2 of the 4. Card processing is comparable on both sides and is left out of both.
Live selling, commission on every sale.
On a live shopping app
On Imagine This Auction
You keep
$3,400.00/mo
$40,800.00 a year, under the assumptions below
Assumptions: $50,000.00 of sales a month. The app at its standard 8% commission, us at the 1.2% founding rate. Card processing is comparable on both sides and is left out of both. The 10% buyer's premium you set here is yours to keep and is not counted as a saving.
Published rate cards of the established online auction platforms and live shopping apps, September 2026.
Pick up, ship, or have a vetted driver bring it to you

Applying is free. Every application is reviewed.